Hi, I’m Caroline.

Producing high-quality, national TV commercials for large advertising agencies early in my career was like getting my master's in Film and Video Production. I was indoctrinated into organizational processes and charged with researching and bidding live action, editorial, animation, graphics, and VFX companies. In addition, I was responsible for casting, contracts, and detailed production and post-production management through delivery for Fortune 500 brands.

The ten years I spent working with Lieberman Productions as an Executive Producer/Director allowed me to create treatments for shows and convey evocative user stories for Proactiv and Meaningful Beauty brands. I strategically aligned brand objectives with creative output and was responsible for executing the vision and maintaining excellent client and celebrity talent partnerships throughout the process. As an executive leader, I had the opportunity to cultivate talent all around me. I mentored young producers while managing large-scale production, both multi-day stage and location shooting. Taking the lead has always come naturally, but I've learned over time that it must be married with the ability to read the room and create consensus with usually diverse and essential perspectives.

My years of freelancing allow me to work in many production modalities with varying budget parameters. As an ad agency and production company producer, I have the unique ability to line-produce and manage production through delivery. I constantly learn and grow professionally as I find new ways to produce work with increasingly smaller budgets. Sourcing 2 & 3D animators, digital photographers, DP's, graphic designers, and visual effects specialists directly has been a go-to for me and my budget-challenged clients. It allows me to eliminate the middle-man markup without sacrificing production value.

I love what I do, and my enthusiasm for creating great content is infectious.